March of Dimes: Revolutionizing Maternal and Infant Health Data March of Dimes: Revolutionizing Maternal and Infant Health Data
- Data Visualization
- UI/UX Research
- Software Architecture Consultation
- User Experience (UX)
- Responsive Design
- Web and Mobile Development
- Content Creation
- SEO & Keyword Analysis
Tackling Complex Data Visualizations
This project's primary challenge was to present massive amounts of intricate data in a format that was easily accessible, digestible, and customizable. Each data visualization needed to be flexible, allowing users to filter information by more than 20 subtopics, such as preterm birth, infant mortality, and health insurance coverage. Additional layers of customization by race, ethnicity, and maternal age were also imperative, resulting in more than 60,000 possible data points requiring visualization.
The March of Dimes team was in dire need of a tool that could transform extensive data into a meaningful narrative that could impact policy, research, and family planning.
To address the project's complexities, we began with an exhaustive analysis of user requirements. We aimed to design a user interface that was clean, intuitive, and highly functional. By mapping out user journeys, we ensured the platform catered to both novice and advanced users, integrating familiar controls to enhance user engagement.
Sleek & Scalable
Proven brought together a multidisciplinary team of user experience designers, data visualization experts, and world-class engineers. This collaborative effort resulted in an engaging and precise dynamic application. Each step of development involved rigorous quality assurance testing to ensure the platform's scalability.
20+ Year Partnership
Our collaboration with March of Dimes dates back to 2002. For more than 20 years, we have consistently delivered solutions that engage users through effective data visualization. For PeriStats, this meant translating complex data into life-changing information using innovative visual tools.
Responsive & Engaging
One of our key achievements was the responsive design and development of the PeriStats tool. Ensuring that the platform was accessible on both web and mobile devices was crucial. We enhanced the user experience by making interactions fluid and instantaneous. The creation of a persistent audio player also ensured that users had an uninterrupted experience, particularly valuable for long-term engagement.
Enhancing Data Accessibility
We implemented custom queries that allowed users to dynamically display content based on various parameters. This feature not only improved the accessibility of data but also enabled users to interact with the information in a personalized manner. The PeriStats tool offered unparalleled customization options, from geographic filters to demographic breakdowns.
Leading the Way
Through our expertise, Proven successfully transformed the March of Dimes PeriStats tool into a powerful platform for maternal and infant health data. Our work ensured that this critical information was accessible, accurate, and impactful, helping to drive discussions and decisions that could improve the lives of mothers and babies nationwide. This impactful work was picked by media and news outlets, including Good Morning America.
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