NJ Transit

NJ TRANSIT: Enhancing the Lives of Nearly One Million Daily Riders NJ TRANSIT: Enhancing the Lives of Nearly One Million Daily Riders

NJT case study hero image
Solutions
Solutions
  • Engineering
  • Customized CMS
  • Custom API
  • Maintenance
  • Cyber Security
  • Hosting
  • Monitoring
  • Accessibility Consulting
  • Creative
  • UX/UI Research
  • UX/UI Design
  • Design System
  • Complex User Segmentation
  • Marketing
  • Google Analytics
  • Social Media
  • Brand Strategy
  • Performance Analysis

We partnered with one of the nation’s largest public transit providers to implement a companywide digital transformation — including redesigning and redeveloping NJTRANSIT.com, which serves nearly one million riders daily.

NJT phone mockups

Future-Proof Infrastructure

To improve website performance and security, we developed a multi-layered architecture in which the CMS layer was separated from the front-end [client] layer. This architecture interacted with two different APIs and was designed to accommodate redundant AWS containers sitting behind a Fastly CDN, allowing for true load balancing while providing global POPs to serve the content efficiently. A Web Application Firewall was also established, keeping the entire web infrastructure secure.

NJT: 3 Devices

Improved Site Speed and Performance

NJ TRANSIT’s digital transformation delivers positive, measurable results that improve the online experience for users. A performance report for the redesigned NJ TRANSIT website demonstrated that our improvements have achieved an “A” (92%) PageSpeed Score compared to “C” (78%) for the legacy site.

18%
Increase in PageSpeed Score
21%
Yslow Score increase
12%
Increase in Semrush Site Health Score
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