NICHQ
NICHQ: Unlocking Better Maternal & Child Health Outcomes NICHQ: Unlocking Better Maternal & Child Health Outcomes
Solutions
Solutions- Creative
- UX Research
- Responsive Design
- Wireframing
- UI Design
- Engineering
- Custom Development
- Collaborative Development
- Technical Consulting
- Content Migration
- Marketing
- Search Engine Optimization
- Information Architecture
- Strategy
- Brand Identity
- Content Strategy
- Competitive Analysis
Personalized User Journeys
Beyond overcoming the challenges of the existing website, we identified opportunities to better serve NICHQ’s audiences. The NICHQ team had already identified their top 10 audiences, but there was no means of personalizing their experiences on the site. Using the traits their team had identified, we created four critical audience groups: public health professionals, healthcare providers, educators and advocates, and parents and caregivers. Meeting the disparate needs of these four audiences demanded that we create user journeys tailored to each.
4
Distinct Audiences6
Custom Post Types73%
Increase in Semrush Site Health ScoreWe don’t have clients; we have partners.
At the center of our work is the humanity that connects us all – including our experts and yours. Let us craft proven solutions for your most pressing challenges.
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