MGFA: Transforming Awareness and Supporting Campaign Strategies MGFA: Transforming Awareness and Supporting Campaign Strategies
- Marketing
- Donor Management
- Email Marketing
- Social Media Marketing
- Social Media Strategy
- Content Development
- Creative
- Graphic Design
- Visual Branding
- Engineering
- Web Development
- Web Maintenance
Despite being an organization working to evolve, MGFA consistently represented a devoted community of MG patients, advocates, donors, and medical researchers. This necessitated fulfilling new technology, content, and campaign strategy requests while remaining true to its established brand voice and without causing disruption to these stakeholders.
Crucial Considerations
Understanding the close-knit nature of the MG community and the importance of maintaining their trust and engagement, we adopted an iterative creative approach. This allowed us to align with their team at every step of the way while offering them the most flexibility and responsiveness to the MG community.
Pivoting to Digital Campaigns
Our team played a central role in supporting MGFA's numerous online fundraising and awareness initiatives, including wellness webinars, regional conferences, and a global virtual campaign. We partnered with MGFA to strategically promote and support their virtual events, helping to drive attendance and raise awareness.
In close collaboration with MGFA, we established comprehensive and efficient workflows for tasks across all of our service channels, including direct email campaigns, social media content creation, web development, graphic design, and event planning support.
Technical Consulting
We assisted MGFA’s in-house staff by implementing a Zoom VoIP phone system with professional recorded auto-attendants and customized call routing. We also continue to serve as consultants, providing expert guidance on web, app, and technology needs.
Put to the Test
For MG Awareness Month in June, we conceptualized and executed a digital crowdsourcing campaign, which included social media contests, direct marketing emails, and an event landing page featuring an interactive map with submissions from participants. This campaign was a singular success, drawing support from individuals in 39 states and 11 countries.
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