Strategy & Marketing

Taxonomy of a Rebrand: The Journey from PRI to Proven

Kristina Udice

December 5, 2024

“Our new name and website better reflects our progress, expertise, and longevity as an organization.”

Moira Miller

Director of Digital Marketing
Proven

“We wanted our branding to showcase our confidence in our expertise and nod to our legacy in print through color and typography choices that appeal to the reading experience. The new brand celebrates the history and longevity of our team as a solid foundation upon which a culture of innovation, trust, and excellence grew.”

Stacy Spakowsky

Chief Operating Officer
Proven

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