AI Policy

Use of Artificial Intelligence at Proven

The purpose of this document is to ensure ethical artificial intelligence (AI) use at Proven, protect data privacy for ourselves and our clients, and create transparency about AI use with clients, employees, and contractors. This policy applies to employees and contractors regarding our use of these technologies. It specifies the types of AI technologies we use within our teams and how we will and will not use them in creating client work.

Responsible Use Philosophy

At Proven, we recognize the transformative potential of artificial intelligence (AI) in shaping the digital landscape. As an innovative technology company, we strive to remain at the forefront of emerging technologies, balancing progress with accountability. It is our responsibility to both our clients and ourselves to approach AI thoughtfully, staying educated and intentional in its application.

Commitment to Ethical Use

As we integrate AI into our services, our top priority is to act responsibly and ethically, ensuring robust data privacy and security for our clients. While AI tools can enhance our capabilities, they are not without limitations, including the potential to reflect biases present in their training data. We are committed to leveraging AI in ways that respect the dignity, diversity, and rights of all individuals.

Preserving Human Creativity & Expertise

At Proven, we deeply value the talent of our team and the contributions of content creators outside our organization. We recognize that innovation thrives on diverse thought, which comes from many minds and voices. To prevent AI-driven homogeneity in creative work, we use these tools to complement, not replace, human skills and perspectives.

AI will be employed to enhance our processes — generating ideas, drafting content, simplifying workflows, or creating replicable code — but it will never supplant the need for human expertise. All AI-generated outputs will be refined and validated by our skilled writers, designers, and engineers. In every project, the role of the subject matter expert, editor, or creative remains central and indispensable.

Respect for Intellectual Property

Our use of AI tools will never infringe upon the intellectual property rights of artists, designers, engineers, and writers outside Proven. We will not use AI to produce work derived from the creations of others unless we have obtained proper authorization and ensured fair compensation. Furthermore, AI will not replace human workers in creative and skilled roles, as we prioritize collaboration over substitution.

Guarding Against Misinformation

AI-generated content has the potential to contain inaccuracies, errors, or even fabrications. For this reason, human review is critical. Proven will never use AI to generate deep fakes or contribute to the spread of disinformation. Integrity and accuracy are non-negotiable values in all our endeavors.

Environmental Responsibility

We are also committed to minimizing the environmental impact of our AI operations. AI technologies, particularly those requiring extensive computational power, can consume significant energy resources. At Proven, we actively seek energy-efficient AI solutions and prioritize collaborations with data centers powered by renewable energy. Additionally, we continuously evaluate and optimize our processes to reduce waste, lower emissions, and align our AI projects with our broader sustainability goals. By considering environmental factors at every stage, we aim to balance technological advancement with our responsibility to the planet.

Conclusion

Our approach to AI is rooted in respect — for people, creativity, and the environment. By holding ourselves to these standards, Proven ensures that AI enhances, rather than diminishes, the quality and integrity of our work. Through thoughtful and well-reviewed practices, we can harness the potential of AI to create innovative, ethical, and impactful solutions for our clients and communities.

This policy was last modified on 2/24/2025