Myasthenia Gravis Foundation of America (MGFA) is the largest, leading patient advocacy organization solely dedicated to finding better treatments and a cure for the rare neuromuscular disease myasthenia gravis (MG), while improving the lives of individuals living with MG. The organization is focused on funding the most promising research discoveries while providing impactful programs, guidance, and education to help support members of the MG Community.
Adapting Through Significant Organizational Change
Proven partnered with MGFA during a time of major transition, both within the organization and in the macro environment. With the appointment of a new CEO and a new VP of Marketing & Communications, MGFA also had to rapidly pivot from tried-and-true methods of in-person fundraising events to a virtual format due to the global pandemic.
In this transformative journey, Proven has been a steadfast partner. We support the MGFA by providing comprehensive marketing, creative, and web development solutions that enhance the foundation’s community presence and engagement strategies. Our work ensures that the MGFA can focus on its noble mission while we handle technical and creative intricacies.
Consistency Is Key
MGFA required updated branding materials to reflect its evolving identity and mission. Meanwhile, they required new phone and email systems that could support the organization’s growing digital needs. Despite these changes, it was crucial to maintain a consistent brand voice and legacy that truly represented MGFA’s values.
Despite being an organization working to evolve, MGFA consistently represented a devoted community of MG patients, advocates, donors, and medical researchers. This necessitated fulfilling new technology, content, and campaign strategy requests while remaining true to its established brand voice and without causing disruption to these stakeholders.
Crucial Considerations
Understanding the close-knit nature of the MG community and the importance of maintaining their trust and engagement, we adopted an iterative creative approach. This allowed us to align with their team at every step of the way while offering them the most flexibility and responsiveness to the MG community.
Pivoting to Digital Campaigns
Our team played a central role in supporting MGFA’s numerous online fundraising and awareness initiatives, including wellness webinars, regional conferences, and a global virtual campaign. We partnered with MGFA to strategically promote and support their virtual events, helping to drive attendance and raise awareness.
In close collaboration with MGFA, we established comprehensive and efficient workflows for tasks across all of our service channels, including direct email campaigns, social media content creation, web development, graphic design, and event planning support.
Technical Consulting
We assisted MGFA’s in-house staff by implementing a Zoom VoIP phone system with professional recorded auto-attendants and customized call routing. We also continue to serve as consultants, providing expert guidance on web, app, and technology needs.
Put to the Test
For MG Awareness Month in June, we conceptualized and executed a digital crowdsourcing campaign, which included social media contests, direct marketing emails, and an event landing page featuring an interactive map with submissions from participants. This campaign was a singular success, drawing support from individuals in 39 states and 11 countries.
“Proven has been an important and consistent partner for the MGFA in a time of extreme evolution and change across the MG Community. The Proven team hit the ground running at a time of unprecedented growth for the MGFA, and they have continued to provide creative and technical support that have helped us reach our goals.”
Building a Future Without MG
Through a collaborative and innovative approach, Proven’s partnership with MGFA exemplifies how strategic digital solutions and dedicated marketing efforts can drive meaningful change. By efficiently managing online presence, enabling virtual campaigns, and reinforcing the organization’s brand integrity, Proven has empowered MGFA to reach new heights in both community engagement and advocacy.
This robust support ensures that MGFA can continue its mission of supporting the MG community while working to create a world without myasthenia gravis.
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